We wanted to create a loyalty token that has a guaranteed back stop value. About half of 2017’s ICOs are now trading at below the initial price so backstop value was important to us. We benchmarked the price to the retail cost of a typical commercial flight Mile (detailed in the WP). What a commercial flight Mile is worth varies on the day and your particular trip but they are typically around this price. The REM is also fully transferable across people and program partners with no fees (fees are high and restrict transfers), never expires, entitles you to 1.5 Lumens as part of your starter account and is redeemable for cash whenever you want, based on current market price.
You’re not locked in to any program. As we add loyalty program partners you redeem REM based on what you want on the day. You needn’t be exposed to any one program’s risks e.g. a major partner withdrawing or changing terms, and you aren’t faced with the risk of having to cash out of a program where you’ve earned loads of points. REM is a safer Loyalty program. And it’s cash-back redemption rate of 75% has 3 key advantages. Use it whenever you want. Get a redemption rate that’s multiples higher than typical loyalty programs and get fair market value. The redemption rate is based on the market price of the REM – it is not capped.
There are processing fees and transaction costs involved in redeeming to fiat currencies. We also need to maintain and staff a treasury to manage the program. 75% is generous by comparison to other programs (Aeroplan points to cash conversion via cards equates to 25% redemption rate).
Many of the team members that started the REM were frustrated Loyalty point junkies and were tired of programs changing rules and tak-ing too long to credit points. Or worse, ending up with loads of loyalty cards and near to use-less point balances in too many programs. And some of us came from RentalMiles which needs a really good loyalty program to reward its clients. So it started from frustration. Where was the currency for loyalty? Once the Block-chain came to the fore, we knew we could get a smart token to do this – we just needed a fast one with low gas cost because of the volumes. Hence, Stellar!
All REM token holders get to vote on future major decisions. Day to day decisions are with management but otherwise we’re sharing our future course with you. Future votes will be posted on our monthly reports.
We will post any market sensitive news such as new program partners or financial sensitive news on our site as it occurs. We will also post a monthly CEO report on our site and issue a longer formal quarterly report as well.
RentalMiles and REM Loyalty have a common founder but the co-founders and teams vary. They also serve different client bases. Rent-alMiles is an existing real estate business that has been operating in North America since February 2018 and it has not done an ICO.
Air Miles started in Canada and is about to launch its global business which gives you many choices for redemptions. The airline and hotel redemptions are already global. Like any program you just need a client number for re-demptions.
We have held several discussions with Lyft and are now looking at leading programs in the UK and Australia. We are also excited to be in discussions with credit card issuers and expect to announce a major partner in the USA that recently held a successful ICO and will gener-ate significant loyalty rewards for our mem-bers.
By getting a balance. A good market needs supply and demand so we may need to turn down partners every now and again to ensure we cover both sides.
Since January 1 of this year all loyalty pro-grams need to account for rewards in a way that significantly impacts their profit and debt. Our WP has examples of significant exposure. The REM helps alleviate this problem for those programs.
We are a registered company in Alberta Canada. We had 3 criteria in selecting our company jurisdiction. An ICO friendly country with regulatory certainty, high AML standards and low company tax rates.
The AML, CTF, PEP and KYC standards em-ployed by us are all at a level that is as high or comparable to FINMA. We identify people when they sign up and when they redeem (you don’t need to do it twice) and run periodic checks on people against checklists. We have also engaged Identity Mind Global to run ana-lytics over people registering.
REM will be immediately tradable on StellarTerm, Stellar’s decentralized ex-change. Stellar is open-source, so the entire codebase (which powers the execu-tion of orders and trades) is transparently available for the public to be audited and verified.
Other third-party exchanges are free to list and trade REM and the pricing will be determined by the rules of these exchanges.
You can contact us at ICO@remuneror.com or get onto our chat line.